{"id":19,"date":"2026-01-28T15:22:10","date_gmt":"2026-01-28T15:22:10","guid":{"rendered":"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/?p=19"},"modified":"2026-04-02T11:28:24","modified_gmt":"2026-04-02T11:28:24","slug":"marketing-u-zdravstvu-sta-je-dozvoljeno-a-sta-ne","status":"publish","type":"post","link":"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/marketing-u-zdravstvu-sta-je-dozvoljeno-a-sta-ne\/","title":{"rendered":"Marketing u zdravstvu: \u0161ta je dozvoljeno, a \u0161ta ne"},"content":{"rendered":"\n<p>Marketing u zdravstvu izgleda sli\u010dno kao i u drugim industrijama samo na prvi pogled. <em>U praksi, razlika je velika<\/em>. Ovde ne komunicirate sa korisnikom koji bira telefon ili uslugu dostave, ve\u0107 sa osobom koja \u010desto dolazi sa brigom, strahom ili neizvesno\u0161\u0107u. Zato su pravila stro\u017ea, a gre\u0161ke skuplje. Dobar marketing u zdravstvu ne zna\u010di agresivniju prodaju, ve\u0107 <strong>precizno informisanje, jasnu komunikaciju i visok nivo odgovornosti.<\/strong> U ovom tekstu prolazimo kroz ono \u0161to je dozvoljeno, ono \u0161to je zabranjeno ili rizi\u010dno, i kako da digitalne kanale koristite pametno, bez problema sa zakonom, platformama ili reputacijom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0161to su pravila u zdravstvu stro\u017ea nego u drugim ni\u0161ama<\/h2>\n\n\n\n<p>U zdravstvu postoji sna\u017ena asimetrija znanja<em>. Pacijent gotovo uvek zna manje od zdravstvene ustanove ili lekara.<\/em> Upravo tu nastaje potreba za dodatnom za\u0161titom. Marketing ne sme da zloupotrebi poverenje, strah ili neznanje.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"350\" src=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-goumbik-590041-4-1.jpg\" alt=\"\u010dovek prstom pokazuje na papir \" class=\"wp-image-22\" srcset=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-goumbik-590041-4-1.jpg 770w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-goumbik-590041-4-1-300x136.jpg 300w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-goumbik-590041-4-1-768x349.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\">Pogre\u0161no formulisana poruka mo\u017ee kratko privu\u0107i klikove, a trajno o\u0161tetiti reputaciju.<\/figcaption><\/figure>\n\n\n\n<p>Drugi razlog je <strong>rizik od manipulacije.<\/strong> Obe\u0107anja brzih re\u0161enja, \u201esigurnih rezultata\u201c ili univerzalnih metoda mogu dovesti do lo\u0161ih odluka i rizi\u010dnog pona\u0161anja.<\/p>\n\n\n\n<p>Tre\u0107i sloj kontrole dolazi sa vi\u0161e strana.<em> Tu su zakoni, zatim pravila platformi poput Google-a i Mete, ali i javna percepcija. <\/em>Jedan pogre\u0161an oglas mo\u017ee doneti kratkoro\u010dan klik, ali dugoro\u010dnu \u0161tetu reputaciji. U zdravstvu, poverenje se gradi sporo, a gubi brzo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160ta zakon u Srbiji dozvoljava, a \u0161ta eksplicitno ograni\u010dava<\/h2>\n\n\n\n<p>Zakon o zdravstvenoj za\u0161titi dozvoljava ogla\u0161avanje zdravstvenih usluga u <strong>svrhu informisanja pacijent<\/strong>a. To je osnovna ideja koju treba zapamtiti.<\/p>\n\n\n\n<p>Dozvoljeno je da ustanova komunicira usluge i postupke koje zaista obavlja, u skladu sa svojim re\u0161enjem i uslovima rada. Tako\u0111e, <em>dozvoljeno je objavljivanje kontakt podataka, radnog vremena, lokacije, na\u010dina zakazivanja, kao i informacija o timu, licencama i stru\u010dnim kvalifikacijama.<\/em><\/p>\n\n\n\n<p><strong>Edukativni sadr\u017eaj je tako\u0111e dozvoljen.<\/strong> Tekstovi o prevenciji, obja\u0161njenje procedura, tok pregleda i informacije o tome \u0161ta pacijent mo\u017ee da o\u010dekuje smatraju se legitimnim i po\u017eeljnim oblikom komunikacije.<\/p>\n\n\n<\/div>\n<\/div>\n\n<div id=\"newsletterbanner\" class=\"md-subscribe-banner-1\">\n\t<div class=\"container\">\n\t\t<div class=\"md-subscribe-banner-1-wrap\">\n\n\t\t\t<div class=\"md-subscribe-banner-1-left col-md-5\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/baner_slika.jpg\" \/>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"md-subscribe-banner-1-right col-md-7\">\n\t\t\t\t<div class=\"banner-title dots-element\">\n\t\t\t\t<h2 class=\"md-sub-banner-1-title dd-title\">Digital, bez marketing pri\u010de<\/h2>\n\t\t\t\t<p class=\"md-sub-banner-1-subtitle\">SEO, PPC, web i strategija, kroz primere koji dolaze iz prakse.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"dd-form-wrap footer-form-wrap dd-banner-form-wrap\">\n\t\t\t\t\t<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var 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ogla\u0161avanje, kao i sve \u0161to zloupotrebljava poverenje ili podsti\u010de rizi\u010dno pona\u0161anje<em>. Posebno va\u017ena stavka su \u201erezultati\u201c metoda i postupaka<\/em>. Oni se ne smeju koristiti kao marketin\u0161ki argument u \u0161irokoj javnosti. Rezultati su dozvoljeni samo u stru\u010dnim i nau\u010dnim publikacijama ili na stru\u010dnim skupovima.<\/p>\n\n\n\n<p>Uporedno ogla\u0161avanje, naro\u010dito u apotekarskoj delatnosti, \u010desto je reputaciona zamka. <strong>Pore\u0111enje sa konkurencijom <\/strong>mo\u017ee lako pre\u0107i granicu dozvoljenog.<\/p>\n\n\n\n<p><em>Prevedeno na marketing jezik:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na sajtu ne koristite superlative i garancije<\/li>\n\n\n\n<li>U oglasima ne obe\u0107avate ishode<\/li>\n\n\n\n<li>Na dru\u0161tvenim mre\u017eama ne igrate na strah ili hitnost<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"350\" src=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-cup-of-couple-7657732-1.jpg\" alt=\"\u010dovek dr\u017ei mobilni telefon i \u0161oljicu \" class=\"wp-image-24\" srcset=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-cup-of-couple-7657732-1.jpg 770w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-cup-of-couple-7657732-1-300x136.jpg 300w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-cup-of-couple-7657732-1-768x349.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\">Uporedna komunikacija sa konkurencijom vrlo lako mo\u017ee iza\u0107i iz okvira dozvoljenog.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalni marketing u zdravstvu po kanalima: \u0161ta sme, a \u0161ta ne<\/h2>\n\n\n\n<p>Ovo je deo gde se marketing u zdravstvu naj\u010de\u0161\u0107e lomi u praksi. Pravila na papiru deluju jasno, ali stvarni problemi nastaju kada se ta pravila primene na konkretne kanale, kampanje i poruke. <strong>Ono \u0161to je dozvoljeno u teoriji \u010desto postaje rizi\u010dno u izvedbi<\/strong>, posebno u digitalnom okru\u017eenju gde platforme, algoritmi i zakoni imaju svoja dodatna ograni\u010denja. Zato je va\u017eno razumeti ne samo \u0161ta je dozvoljeno, ve\u0107 i kako to izgleda u svakodnevnom radu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO i sadr\u017eaj<\/h3>\n\n\n\n<p>U praksi radimo jasno strukturirane stranice usluga. <em>Opisi su precizni, sa indikacijama, kontraindikacijama i tokom usluge.<\/em> Pacijent treba da zna \u0161ta ga \u010deka, bez ulep\u0161avanja. Blog sadr\u017eaj je edukativan, odgovara na realna pitanja i ne daje dijagnoze.<\/p>\n\n\n\n<p>Va\u017ean deo su E-E-A-T elementi: <strong>autor teksta, stru\u010dni recenzent, datum a\u017euriranja, reference i jasni kontakt podaci<\/strong>. Tu \u010desto dolazi do izra\u017eaja <a href=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/seo-optimizacija\/\" type=\"page\" id=\"250\">optimizacija sajta za google<\/a>, ali kroz kvalitet i transparentnost, ne kroz trikove.<\/p>\n\n\n\n<p><em>Izbegavamo clickbait naslove<\/em>, samole\u010denje i izraze poput \u201enajbolji\u201c, \u201egarantovano\u201c ili \u201e100% uspeh\u201c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Business Profile i lokalni SEO<\/h3>\n\n\n\n<p>Ovde je fokus na ta\u010dnosti. <strong>Ispravni podaci, realne fotografije prostora<\/strong>, usluge koje zaista postoje i normalna komunikacija kroz Q&amp;A. Recenzije su dozvoljene, ali bez podsticanja ili nagra\u0111ivanja.<\/p>\n\n\n\n<p><em>Nije dozvoljeno manipulisanje nazivom profila, la\u017ene lokacije ili ubacivanje klju\u010dnih re\u010di tamo gde im nije mesto.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads<\/h3>\n\n\n\n<p>Kod pla\u0107enih kampanja fokus je na akcijama poput \u201ezakazivanje pregleda\u201c, \u201ekonsultacija\u201c ili \u201edrugo mi\u0161ljenje\u201c. <strong>Copy na landing stranici mora biti miran i informativan.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/ppc-oglasavanje\/\" type=\"page\" id=\"367\">Google Ads ogla\u0161avanje<\/a> u zdravstvu podle\u017ee posebnim pravilima. Google ima posebne politike za \u201eHealthcare and medicines\u201c i odre\u0111ene kategorije zahtevaju dodatna ograni\u010denja ili sertifikaciju, u zavisnosti od usluge i zemlje. <em>Ovo nije kanal za agresivne poruke, ve\u0107 za jasno vo\u0111enje korisnika ka konsultaciji.<\/em><\/p>\n\n\n<\/div>\n<\/div>\n<div class=\"cta-blog-banner-wrap\">\n\t<div class=\"container\">\n\t\t<div class=\"md-banne-batb-info\">\n\t\t\t<div class=\"md-banne-batb-wrap\">\n\t\t\t\t<div class=\"banner-title dots-element\">\n\t\t\t\t\t<h2 class=\"banner-heading dd-title\">Konkretan uvid i preporuke za va\u0161 digitalni nastup.<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"banner-link-holder\">\n\t\t\t\t\t<a class=\"dd-banner-cta\" href=\"https:\/\/calendly.com\/meetmichaelj\/digital-dot-konsultacije?month=2026-01\">Zaka\u017eite sastanak<\/a>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"inner-content-wrap default-content-wrap\">\n\n\n\n<h3 class=\"wp-block-heading\">Meta Ads (Facebook i Instagram)<\/h3>\n\n\n\n<p>Meta posebno pazi na <strong>poruke koje impliciraju zdravstveno stanje ili li\u010dne atribute korisnika<\/strong>. Fraze poput \u201eda li ima\u0161 depresiju\u201c ili \u201etvoj dijabetes\u201c \u010desto dovode do odbijanja oglasa.<\/p>\n\n\n\n<p>Kreative koje prolaze su edukativne, obja\u0161njavaju proces i pozivaju na razgovor ili konsultaciju. Ovde se \u010desto oslanjamo na iskustvo koje dolazi iz b2b digital marketing prakse, <em>gde je komunikacija indirektna i fokusirana na vrednost, a ne na pritisak.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dru\u0161tvene mre\u017ee &#8211; organski sadr\u017eaj<\/h3>\n\n\n\n<p>Organski sadr\u017eaj mo\u017ee biti veoma efikasan. Edukativni serijali, \u201e\u0161ta o\u010dekivati na pregledu\u201c ili \u201emit vs \u010dinjenica\u201c formati grade poverenje.<\/p>\n\n\n\n<p>Ono \u0161to ne funkcioni\u0161e su<strong> javne konsultacije u komentarima, deljenje previ\u0161e detalja i senzacionalizam. <\/strong>Dru\u0161tvene mre\u017ee nisu zamena za pregled.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"770\" height=\"350\" src=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-tracy-le-blanc-67789-607812-4-1.jpg\" alt=\"\u010dovek dr\u017ei mobilni telefon \" class=\"wp-image-23\" srcset=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-tracy-le-blanc-67789-607812-4-1.jpg 770w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-tracy-le-blanc-67789-607812-4-1-300x136.jpg 300w, https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/wp-content\/uploads\/2026\/01\/pexels-tracy-le-blanc-67789-607812-4-1-768x349.jpg 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\">Marketing u zdravstvu na dru\u0161tvenim mre\u017eama zahteva poseban oprez, jer svaka poruka mora informisati i edukovati, a ne podsticati strah, obe\u0107anja ili neodgovorno pona\u0161anje.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Email marketing i baze<\/h3>\n\n\n\n<p>Email mo\u017ee biti sna\u017ean kanal, ali samo uz jasnu saglasnost korisnika. <em>Podaci se prikupljaju minimalno, a komunikacija je transparentna.<\/em> Segmentacija se radi po interesovanju, ne po osetljivim zdravstvenim podacima.<\/p>\n\n\n\n<p>Pravni oslonac je <strong>ZZPL<\/strong>, jer su zdravstveni podaci posebno osetljiva kategorija. Gre\u0161ke ovde nisu samo marketin\u0161ki, ve\u0107 i pravni problem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podaci i privatnost u digital kampanjama<\/h3>\n\n\n\n<p>Forme treba da tra\u017ee samo ono \u0161to je neophodno. <em>Call tracking i snimanje poziva zahtevaju jasno obave\u0161tenje. <\/em>Remarketing se koristi oprezno, bez signala koji mogu otkriti zdravstveno stanje korisnika. Cookie banner i politika privatnosti nisu formalnost, ve\u0107 deo poverenja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gde prestaje promocija, a po\u010dinje odgovornost<\/h2>\n\n\n\n<p>Marketing u zdravstvu nije prostor za pre\u010dice. On tra\u017ei <strong>razumevanje zakona, platformi i, najva\u017enije, ljudi kojima se obra\u0107ate.<\/strong> Kada se radi pravilno, digitalni kanali mogu informisati, edukovati i pomo\u0107i pacijentima da donesu bolje odluke. Kada se radi pogre\u0161no, \u0161teta je vi\u0161estruka. Zato ozbiljne zdravstvene ustanove biraju partnere koji razumeju i regulativu i praksu. Upravo tu se pozicionira <a href=\"https:\/\/dd-test-digitaldot.dev-digitaldot.com\/rs\/\">Digital Dot agencija za digitalni marketing<\/a>, <em>sa iskustvom u regulisanim industrijama i jasnim fokusom na odgovoran, odr\u017eiv i dugoro\u010dno bezbedan digitalni nastup.<\/em><\/p>\n\n\n\n<section id=\"dd-faq\" class=\"faq-section\">\n\t<div class=\"container\">\n\t\t<div class=\"col-xs-12\">\n\t\t\t<div class=\"faq-title-wrap dots-element\">\n\t\t\t\t<h2 class=\"faq-title dd-title\">\u010cesto postavljana pitanja<\/h2>\n\t\t\t<\/div>\n\t\t\t<div class=\"faq-inner-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"faq-holder\">\n\t\t\t\t\t<div class=\"faq-question\">\n\t\t\t\t\t\t<h3>Da li je digitalni marketing u zdravstvu dozvoljen u Srbiji?<\/h3>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/rs\/wp-content\/uploads\/2026\/01\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"6\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"faq-answer\">\n\t\t\t\t\t\t<p>Da, digitalni marketing u zdravstvu je dozvoljen, ali isklju\u010divo u informativne svrhe. Zdravstvene ustanove mogu da komuniciraju svoje usluge, tim i na\u010din rada, uz po\u0161tovanje zakona i eti\u010dkih standarda.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"faq-holder\">\n\t\t\t\t\t<div class=\"faq-question\">\n\t\t\t\t\t\t<h3>\u0160ta se smatra rizi\u010dnim u marketingu zdravstvenih usluga?<\/h3>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/rs\/wp-content\/uploads\/2026\/01\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"6\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"faq-answer\">\n\t\t\t\t\t\t<p>Rizi\u010dne su poruke koje obe\u0107avaju rezultate, koriste superlative, igraju na strah ili stvaraju la\u017eni ose\u0107aj hitnosti. Takav pristup mo\u017ee dovesti do pravnih i reputacionih problema.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"faq-holder\">\n\t\t\t\t\t<div class=\"faq-question\">\n\t\t\t\t\t\t<h3>Kakav sadr\u017eaj je dozvoljen na sajtu zdravstvene ustanove?<\/h3>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/rs\/wp-content\/uploads\/2026\/01\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"6\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"faq-answer\">\n\t\t\t\t\t\t<p>Dozvoljen je edukativni sadr\u017eaj koji obja\u0161njava procedure, tok pregleda i \u0161ta pacijent mo\u017ee da o\u010dekuje. Nije dozvoljeno davanje dijagnoza ili garantovanje ishoda le\u010denja.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Marketing u zdravstvu izgleda sli\u010dno kao i u drugim industrijama samo na prvi pogled. U praksi, razlika je velika. Ovde ne komunicirate sa korisnikom koji bira telefon ili uslugu dostave, ve\u0107 sa osobom koja \u010desto dolazi sa brigom, strahom ili neizvesno\u0161\u0107u. Zato su pravila stro\u017ea, a gre\u0161ke skuplje. Dobar marketing u zdravstvu ne zna\u010di agresivniju [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[7,8],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategija","tag-dugorocni-rast","tag-optimizacija-kampanja"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing u zdravstvu: \u0161ta je dozvoljeno, a \u0161ta ne | Digital Dot Beograd<\/title>\n<meta name=\"description\" content=\"Digital Dot vodi vas kroz marketing u zdravstvu \u2013 \u0161ta zakon dozvoljava, \u0161ta je rizi\u010dno i kako pravilno koristiti digitalne kanale.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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